The internet is a shopping destination of choice for the rich -- and the one most preferred by the very rich, according to a study from Google. The study, which looked at wealthy shoppers ages 25 to 64, bucks the conventional wisdom that luxury shoppers prefer the in-store experience. It finds that while both segments shop online, millionaires vastly prefer online shopping to in-store and are much more likely to use the internet than their not-quite-as-wealthy brethren.
In all, 95% of the 263 millionaires surveyed made their last luxury purchase online. Read More >>>
Source: Ad Age