Can a cautious consumer can be a jeweler's best friend?

A 'Necessary Evil' Turns Big Investment

The luxury jewelry business in the U.S. has undergone a dramatic change due to a significant shift in the way consumers view diamonds and other precious stones.

"That consumer realized that really fine-quality diamonds—or precious stones for that matter—do keep their value—actually, even increase in value—in times like this, and this is something that is new to the American consumer because they always saw jewelry as almost a necessary evil to please the wife or the fiancée ... and now they realize that it is not such a stupid idea to have a small percentage of their wealth in precious stones,"

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A spectacular view of the Perseid Meteor shower tonight!

The Sky is Falling!

The sky is falling on the world tonight! OK, not really the sky, but little bits of it far smaller than this iron-nickel meteorite shown at left. This 1.5 kilo chunk of a star fell in 1947 over the skies of eastern Siberia, and now resides in the ISG Student Reference Collection of StudyGems and Minerals. That event showered over 23 tons of meteorite material over the area providing some of the finest specimens of star stuff found anywhere on earth.

Tonight is a bit less risky for all of you star gazers out there as the earth will pass through the path of comet Swift-Tuttle that left a tail stream of tiny pebbles, ice and dust that will rain down on earth as the annual Perseid Meteor Shower.


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Birthstone Jewelry

BIRTHSTONES

Birthstones as defined are precious or semi-precious stone traditionally associated with a particular month or sign of the zodiac believed to attract a good fortune, bring prosperity and take away evil.

I have read that* wearing birthstones first gained popularity in Poland in the fifteenth century. Other suggested everyone wear the birthstone for each month. Wearing them is seen as signs of power, wealth and luxury. To get the most out of it, individuals needed to own an entire set of twelve gemstones and rotate them monthly.

Different cultures and tradition have different beliefs and understanding in regards to wearing their own birthstone. Mostly they do not even like the color of their own true birthstone. You can wear them in different forms of jewelry such as ring, pendant or earring.

There are modern and traditional birthstones. Here are the lists of modern and traditional according to birth month.

Month Modern Traditional

January Garnet Rose Quart

February Amethyst Onyx

March Aquamarine Bloodstone

April Diamond Rock Crystal (Quartz)

May Emerald Chrysoprase

June Pearl Alexandrite

July Ruby Carnelion

August Peridot Sardonyx

September Sapphire Lapiz

October Opal Tourmaline

November Topaz Citrine
December Tanzanite Turquoise

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MOTHER’S DAY

MOTHER’S DAY

Mother’s day is fast approaching. Everyone in this world has a mother. It is celebrated every year that recognizes mothers almost in every nation. It is celebrated on the second Sunday in May.

As researched, historically mothers have had a key role in building and maintaining connections across generations. The earliest Mother’s day celebration can be traced back in Greece in honor of Rhea, the mother of the gods. They would make offering of cakes, fine drinks and flowers at dawn.

On this day we honor our mother and we do celebrate with her. This day is intended that we make her happy. Give her back all the love that she has showered on us.
Let her know that they are appreciated. Enjoy and relax, Shop and dine. Rewind memories together. It is a day where we remember someone who gave us life. Since we were born mom is there. She nurtures us with love. She takes care of us. She gives us a good education and teaches us life’s lesson. In times of trouble or distress, mothers will always be there.

It is every woman’s dream is to have a child of her own and motherhood is no joke. It takes a lot of responsibilities.

So on this special day for Mother, we came prepared. We have several varieties of fine jewelries that all mothers hoped and wished for. Ooops do not forget about Grandma too.

Happy Mothers day Mom.

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Initials Diamond Necklace

Imagine your initials close to your heart

Nobody ever let good things go away

In every dream comes a reality

Timeless gift of perfection

It’s a perfect moment remembering someone

Allowing themselves to see their inner beauty

Learning new things that will come their way

Show them that they are special

Don’t take any chances, grab every opportunity

It’s so affordable best price ever

Always takes a lead

Moments like this shall not be taken for granted

Only the best for you that we can offer

Now is the time

Days go so quickly, time is of the essence

Never ever worry

Elegance is the pride of every human being

Carry it with class

Knowing that you have the power

Let the world know who you are

And what you are capable of

Create an everlasting memory

Express yourself

Initials Diamond Necklace

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Hearts symbolizes Valentine's?

Ever wonder why Heart symbolizes Valentine’s. Okay, there might be a simple explanation to that. It follows as Heart symbolizes love. But there is a deeper history to that to.

The symbol of the heart is a bit more mysterious. Aristotle though the heart was the center of all emotions. Surely, everyone who has been heartbroken feels that heaviness in the center of the chest. Of course, when someone is excited, the heart beats faster. Thus, it is a natural inclination to associate heart with passion.The problem is that the heart shape of a valentine really does not look like a heart. The origin of the heart shape must come from somewhere else. The possibilities are tantalizing. One of the most intriguing suggestions stems from the seventh century B.C. city-state of Cyrene. Cyrene traded the rare, now extinct, plant silphium. It was known as a means for birth control. The seedpod of the silphium looks exactly like a valentine's heart. Moreover, its use in sex is an obvious connection to love.Truthfully, the origins of the valentine heart should end here, but what is a story without a salacious ending?Some claim that the round, soft edges of the heart represent fertility or a female body. Since a Valentine is all about love, it is a reasonable suggestion.

Another thing is that, the human heart is shaped like heart....think so? i do.


Let’s not forget the true meaning of Valentine’s…….Heart……Love….. What best way to share your love to someone but to give her something precious, as precious as a diamond and gold. See our Valentine Hearts Collection and make this Valentine’s Day the most memorable one.

60 Minutes' story on gold!

60 Minutes' story on gold!
Mr. Pelley missed the real story on conflict gold and instead gave us milk!

Every Sunday I meet with Scott Pelley and the other staff members of the long running CBS news show, 60 Minutes, to review the investigations that the crew has been doing over the past few months. Of course I am one of millions of others who also attend these meetings via our local CBS stations, but for the decades of faithful attendance at these weekly reports I feel as if I am a part of this news team as I am sure other long time viewers do also.

Last Sunday, however, I was disappointed at Scott Pelley’s report on the gold mines of the People’s Republic of the Congo . The main reason is that Scott went all the way to Africa to learn about the mining processes, but he failed to go a few hundred miles to small town America to learn about the impact his report would have on small town, independent retail jewelers. Mr. Pelley did what virtually all of the major network news shows do these days when it comes to jewelry related news stories, he got lazy. He went for the sensationalistic gonzo journalism and failed in the hard hitting 60 Minutes type reporting that those of us of the Vietnam era days remember.

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If Mr. Pelley wanted to get to the real nadir of the problem he would have reported on the supply chain of AK-47 ammunition and RPG launchers to the Congolese thugs he just briefly discussed in his story. He failed to present the fact that it is the lack of marketing and distribution control of AK-47 ammo and RPG rounds that is the real problem in the Congo gold fields. That is where a true distribution control is needed….not with home town, independent jewelers regarding gold.

The timing of this story on the first weekend of the Holiday Season is regrettable.

The lack of journalistic acumen by Mr. Pelley is even more regrettable.

60 Minutes…..you are better than this

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